• Adweek, Tuesday, November 30, 2010 11:54 PM

Conan O'Brien and other Turner Broadcasting personalities are hitting the restaurant circuit. Turner has inked a sweeping agreement to supply content to IndoorDirect, the out-of-home video network located in some of the nation's biggest quick-service and casual restaurant chains, including McDonald's, Wendy's, Hardy's and Carl's Jr.

The deal underscores the importance of growing channels like OOH nets as media companies and advertisers try to keep up with consumers in the increasingly fragmented landscape. IndoorDirect has a monthly reach of more than 15 million diners, per Nielsen. Over 1,100 restaurants are in the network.

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