AOL has reportedly acquired email prioritization app Unblab. Citing an email sent from Unblab's founder Eli Holder -- and an announcement on Unblab's website --
TechCrunch reports that Holder will be joining the AOL mail team to work on the company's new email client
Project Phoenix.
"So the assumption here is that it looks like Project Phoenix will soon get a Priority Inbox-like feature," TechCrunch speculates. AOL Mail represents 5% of the page views
on the AOL network, "so a prioritization feature like Priority Inbox can only help the company retain email users from joining competing clients like Gmail." Unblab built a cloud-based Gmail app,
called Gtriage, which uses common and user-specific rules to identify and prioritize important email messages. "Think of it as attacking the email overload problem from the opposite end of the
spectrum as the anti-spam vendors, but using similar technologies," TechCrunch explains. "It's similar in theory to Gmail's Priority Inbox."
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