AOL And Unilever Strike A Deal

  • January 9, 2002
AOL Time Warner and Unilever have announced a multi-million dollar enhanced cross-platform advertising and marketing partnership under which AOL Time Warner will bring Unilever's wide array of consumer product brands to millions of consumers through innovative marketing campaigns across AOL Time Warner's range of online, on-air and print media. AOL Time Warner and its Global Marketing Solutions group will work closely with Unilever to deliver total marketing solutions that match the strength of AOL Time Warner's broad range of online, on-air and print media with Unilever's family of consumer brands. The companies will use various America Online interactive brands, Turner Broadcasting System properties, including TBS, TNT, and The WB Television Network, and Time Inc. print titles, to reach consumers with a variety of cross platform marketing programs. Unilever's products include major leading consumer brands such as Slim*Fast, Ragu, Skippy, Good Humor, Breyers, Dove, Wisk, Pond's, Vaseline, and Snuggle.

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