Siemens Corporation has engaged YaYa, a creator of customized games and entertainment for advertisers, to create an Internet-based game promoting its new global branding campaign. The game originates
at the Siemens site
spintheglobe.tv and is also delivered to consumers using YaYa's Zoomlet technology, enabling game play to be delivered in a viral platform.
This friend-to-friend advertising component brings a viral element to an advertising campaign that is budgeted at more than $30M over the coming year and includes TV, radio, and print.