The Wireless Advertising Association and the Wireless Marketing Association are merging to create the Mobile Marketing Association (MMA). As the two leading bodies in mobile marketing and advertising
standards, the new organization consolidates efforts and resources in their common goal to foster the mobile marketing industry and protect the interests of consumers. The new group brings together
the global members of the WAA, such as Unilever, AOL, Ogilvy Interactive, DoubleClick and Nokia, with the WMA's strong UK membership, which includes network operators Orange, BT Cellnet and Vodafone,
media owners and content providers News International, Freeserve and Lycos, and consumer brand owners like drinks manufacturer Diageo. The next meeting of the MMA will be held at the Grand Hyatt Hotel
in San Francisco from 2 p.m. to 6 p.m. on January 16.