Targeted Ads on VoD

  • January 10, 2002
Expanse Networks has completed development of a suite of tools for targeted advertising on Video on Demand (VoD) platforms. With the VoD targeted advertising tools developed by Expanse, advertisers can create campaigns of directed advertisements using traditional commercials, infomercials, trailers and promos. The content can be inserted before, during or after on-demand programming, depending on the revenue model adopted by the operator. The tools also incorporate the Expanse Adhance feature, which allows consumers to fast-forward through an ad while watching a condensed or alternate version of it.
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