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What Could Be Worse Than 'Google'?

Nothing's written in stone yet, but Google is reportedly considering calling its forthcoming far-reaching social project "Google+1" or Google plus One." So say TechCrunch sources. Anything's better than the previously proposed "Emerald City."

As TechCrunch reports, "The 'Plus One' name apparently is derived from some of the functionality of the project ... In this case, you could think of '+1' as being Google's version of the 'Like' or 'Retweet.' It also speaks to the the [sic] fact that you're not doing something alone on the web. It's social, get it?" Frankly, we don't know why a company named Google is putting so much thought into a project's name, or why it's leaning toward such a literal interpretation of social networking.

How about "Blorg," or "Glort," or "Weezickle," or something? According to TechCrunch, another source says the search giant is flirting with the "@Google" or "At Google." Also of note, Google founder Sergey Brin has even gotten in on the name game, and has reportedly moved the top secret project to an area of the Google HQ known as "Building 2000."

Read the whole story at TechCrunch »

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