• by ryan.y , November 29, 2010

Hey readers! I'm back after a long unwarranted absence. Between Thanksgiving errands and my schools fall semester coming to a close, I have had very little time to think about something worth writing about.

Regardless I’m back, and I want to touch on the subject of my last entry. A couple of weeks ago I discussed Apple's ground breaking announcement for iTunes that had yet to be announced. Well, the day has passed and the big surprise has come: “A day that you’ll never forget.” Apple now carries the Beatles in its online store, and not just some of their albums, all of them. My original predictions for the announcement seemed to have been a little off base.

Originally I thought Apple would offer a subscription based model. A model that would allow buyers to stream a limitless amount of content for a monthly fee much like what Microsoft does with their Zune products and software. I still wish that was the case. The idea of streaming limitless content to our mobile devices like our iPhones and iPads sounded very enticing. Don’t get me wrong, the ability to add the Beatles to my library is nice, but I don’t think it was worth the hype that Apple thought was necessary.

Knowing Apple and the hype machine that surrounds all of its products, updates and announcements, I wouldn't be surprised if Apple decided to release a brand of Apple-engineered chapstick in which the title on the product page would read, “Chapstick, now only perfect.” Apple has a habit of making it sound like their products are the greatest thing to come of age since the earth's creation.

While I won't hide my disappointment (can you blame me?), I will say that the release of the Beatles on iTunes has payed off quite well for them. Numbers don’t lie. Within the first week of the Beatles anthology on iTunes, Apple has sold over two million songs and over 450k albums. That's pretty impressive.

So while I may mock Apple for its advertising and demeanor in marketing its products, I cannot discredit the idea that everything that Apple touches seems to turn to solid gold.

Apple's rapid success over the last several years along with their iconic products has put the company in a very comfortable position in the consumer market. The bottom line: we all want to buy what Apple's selling.