Around the Net

Publishers: Ad Trends Are Improving

AP, Friday, December 10, 2010 7 AM

The country's biggest newspaper publishers say ad trends continue to improve in the fourth quarter -- even if they are still not ready to predict when or if traditional print revenue will start growing again. Gannett Co., publisher of USA Today and other dailies, and McClatchy Co., which owns The Miami Herald, said smaller print declines and cost cutting will help results in the last three months of 2010.

Newspapers are struggling to arrest a nearly four-year slide in ad revenue as more advertisers turn to online destinations. Print circulation is dropping as well, as readers turn to the Web for news. Gannett, the country's biggest newspaper company, is benefiting mainly from its 23 TV stations, which have seen auto makers and other advertisers ramp up commercial spending coming out of the recession. Political campaigns also spent heavily on TV time during the midterm elections.

Read the whole story at AP »

ad spending, newspapers

Next story loading