• December 16, 2002

In January, Aviator’s Guide will launch as a travel and lifestyle publication for people who use general aviation airplanes. The bi-monthly magazine will target an upscale, active audience that takes an average of 35 to 40 general aviation trips per year lasting more than five days. While Aviator’s Guide subscribers will be pilots, the publication will be written and designed to appeal to the pilot’s family. The publication will launch in January with an upscale design and light, accessible editorial copy. The target circulation will be 100,000. An annual subscription will be $14.95. Typical subscribers are business owners and professionals, with annual incomes in excess of $185,000 and a net worth of $1 million or more. Aviator’s Guide is published by J & S Media, Inc. Port Washington, NY.