The New York Times said that its "Sunday Styles" section has increased 43% in advertising revenue and 28% increase in total inches of ad space for the first three quarters of 2002 through September
29, compared to the same year-ago period. The Times also said the back page premium position in the "Sunday Styles" section will be sold in 2003 as a 13- or 26-week franchise rotational position,
beginning on Sunday, February 2, 2003.