Television advertising, whether through integrated-brand campaigns like Microsoft's or otherwise, has been one of the bright spots as the advertising industry begins to recover from the devastating
effects of the recession and marketers experiment with a variety of new ways to reach the audience.
In a study conducted by Break Media and Advertiser Perceptions, 70 percent of
advertisers responding to the survey said they planned to increase their spending on digital video in 2011. PricewaterhouseCoopers is predicting that spending for online video will increase this year
by 38.6% from 2010, coming on top of a 39.5% increase in 2010 compared with 2009.
Read the whole story at The New York Times »