Mark Cuban Invests In Revision 3


Web video network Revision 3 on Tuesday disclosed a recent round of funding, including capital from Dallas Mavericks owner Mark Cuban.

A serial investor, Cuban's undisclosed investment is noteworthy because he has been an outspoken critic of online video and invests heavily in online alternatives, like HDNet network. Revision 3 CEO Jim Louderback sees Cuban's investment as a ringing endorsement of his efforts. On the news, Louderback said: "We had another incredible year in 2010."

Established in 2005 by Digg founders Kevin Rose, Jay Adelson and David Prager, Revision 3 now offers a lineup of shows, including "Diggnation," "Digg Dialog" and "HD Nation."

In 2010, total views across Revision 3's network increased nearly 165% year-over-year, with more than 42 million views in the month of December, according to Louderback.



As a result, the company says it reached profitability in the fourth quarter of 2010, and grew revenue 80% year-over-year.

Revision 3 also reports increasing its roster of ad sponsors to more than 60, including Verizon, Ford, HP, EA, Sony, HP and Old Spice. It also reports receiving an average click-through rate of more than 5% on pre-rolls and a 99% unaided viewer recall of one or more show sponsors, with 56% of viewers buying a product or service from a featured sponsor.

Next story loading loading..