Delta Air Lines Serves Up Seattle's Best Coffee

  • February 8, 2011
Delta Air Lines and Seattle's Best Coffee, part of Starbucks Corporation announced a new agreement that will offer Delta customers brewed Seattle's Best Coffee onboard all domestic and international Delta and Delta Connection flights beginning March 1.

The move is part of Delta's $2 billion investment in the customer experience on the ground and in the air. For Seattle's Best, the agreement reflects its ongoing strategy to broaden its accessibility.

"During in-flight taste testing, we saw firsthand the passion Delta customers have for coffee and for the role it plays in a superior travel experience," says Tim Mapes, Delta's senior vice president of marketing.

In December 2010, Delta customers participated in an in-flight coffee taste test confirming one of its new coffee blends, Level 4, as the coffee to be served onboard. Seattle's Best Coffee recently launched a simplified approach to packaged coffee called The Level System, which ranks coffee from 1 to 5 based on roast intensity.

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In recent months, Seattle's Best Coffee has signed agreements with other widely available brands such as Burger King, Subway and AMC Theatres. This diverse distribution network has rapidly expanded since the coffee company reinvigorated its brand in May 2010. With the addition of Delta Air Lines, there are now more than 40,000 places where customers can enjoy a  brewed cup of Seattle's Best Coffee, compared to 3,000 places in 2009.--Tanya Irwin

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