The
New York Times' Penelope Green dissects the changes made by new editor Margaret Russell in
Architectural Digest, the "once-mighty title that has been struggling." Half
personality profile of Russell, the piece also provides a useful analysis of the whole shelter book category as well as a sly look at Conde Nast's previous corporate culture of waste, now coming to an
end, with "generous writers' contracts," for example, gone. "It was determined that they were not a feasible business model," says Russell.
The piece does not mention a new Conde Nast
entry into the shelter category,
Lucky Home, which is "expected to debut this year," according to a Times
piece on another
new Conde Nast hire, Brandon Holley, now editor in chief of
Lucky. It will be interesting to see how similar the mag will be to the dearly departed
Domino, also begun as a shelter book
offshoot of
Lucky.advertisement
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