Email's Impact on Brand Perceptions

  • October 16, 2002
Quris, the integrated email agency for Fortune 1000 companies, today is releasing Building Brand Loyalty With Email, a comprehensive analysis of consumer attitudes regarding email's impact on consumer brand perceptions. The research shows that well-executed permission email programs can positively impact brand attitudes, and marketers can do serious damage to their brands by misusing the email channel and abusing their customer's inbox. For a full copy of the analysis, visit
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