Warner Brothers studio will its make movies available for a premium demand service 60 days after their box office run. An initial test of such a service in September experimented with a window of 30
to 60 days; the longer window is said to be a compromise for theater owners "who feared it would severely cut into their business," according to Multichannel News
, reporting on am earning
conference call with Time Warner chairman and CEO Jeff Bewkes.
Bewkes did not reveal the pricing for the service, but said it will be available in the second quarter to some distributors, and
all major ones by year end.
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