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And The Oscar Goes To:

Coinciding with the Oscar's telecast on Sunday, offered a glimpse into the promising future of multichannel, consumer-controlled event coverage, paidContent confirms. Though not without its glitches, the Web extension "played opposite the telecast about as well as Geoffrey Rush did Colin Firth in Best Picture winner The King's Speech," exclaims paidContent's Andrew Wallenstein.

Wallenstein took in the awards show with the browser-based view known as All Access rather than the Backstage Pass view, which assembled the same video feeds for iPod, iTouch and iPad. "Even though All Access cost $4.99 (Backstage Pass was a more economical 99 cents), it was money well spent to watch a relatively new approach to event coverage," according to Wallenstein.

Calling the interface "simple, intuitive and responsive," he was able to choose from a dozen different camera angles, without any serious ad clutter. On the downside, Wallenstein called two-screen event viewing a potentially exhaustive experience, but that must depend on viewers' attention spans and appetites.



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