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Frank Rich, Just A Pawn In 'Times'-'NY' Mag Game?

Seems yesterday's announcement of veteran New York Timesman Frank Rich's move to New York mag was also part of a larger game of oneupmanship the two pubs have been playing since September.

Mediaweek's Dylan Byers analyzes the gameplay, which the Times had been winning before New York editor Adam Moss made the Rich score.

More than just a pawn, Rich explains why he made the jump on the Women's Wear Daily/Media blog.  Telling quote: "As much as I love the Times, there was no way for me to reinvent myself at the Times."

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