• Inside Facebook, Thursday, March 17, 2011 12:45 PM

Facebook representatives are reportedly asking some application developers that use Google's AdSense to stop using the ad network because Google has not signed its Platform Terms for Advertising Providers. "Kicking AdSense off of Facebook directly impacts developer business," Inside Facebook writes regarding the seriousness of the reports.

In the worst-case scenario for Facebook, "Some might see the policy enforcement as the precursor to further restriction ... and could cite it as a reason why not to build on the Facebook Platform." In the best-case scenario, "The restriction could push developers to switch to Facebook ads, generating revenue for the site." As another AdSense alternative, Facebook recently added 28 more ad providers to its whitelist -- or those providers who signed its platform terms -- bringing the total count to 72.

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