24/7 Real Media, Inc. last week announced that that LifetimeTV.com has signed a multi-year agreement to use Open AdStream Central as its exclusive ad serving solution and Open Insight as its exclusive
Web analytics tool. Robert Taylor, VP of technology for LifetimeTV.com, said, "Open AdStream gives us greater functionality with less work at the ad trafficking level. Also, the intelligence we are
gaining from our use of Open Insight will help us enhance visitor experience and increase audience time spent on the site. These tangible gains will enable us to leverage our TV audience and maximize
our online advertising potential." Open Insight is a Web analytics solution that helps organizations measure, analyze and understand the behavior of visitors to their website. Among other clients are
Gannett Co., FoxNews, DirecTV and CBS MarketWatch.