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Consulting Co. That Brought Layoffs At Condé Nast Returns With Less Scary Agenda

  • Adweek, Friday, March 25, 2011 2:45 PM
Consulting firm McKinsey & Co., which "was associated with magazine closings, layoffs and deep budget cuts at Condé Nast" in 2009, is back again -- but not necessarily to recommend the executioner's ax, according to Adweek's Lucia Moses.

Sources that include a Condé Nast spokesperson say the McKinsey mission is to assess "the profitability of various brand extensions" -- which could lead to some changes or cutbacks, Moses notes -- and help with digital content.

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