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Combined NBCU/Comcast Account, Now Up For Review, Worth $1.2 Billion

An Ad Age story quoting no one specific -- instead, attributing information to many unidentified sources -- says Comcast and NBC Universal are planning to consolidate all their media accounts, currently spread across a host of agencies, and put them up for review.

The winner would have an ad spend worth a cool $1.2 billion. Yowza!

Read the whole story at Advertising Age »

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