To promote its iPhone user interface theme, Toyota is reportedly running ads on alternative iOS app-store and software repository Cydia. With the buy, Toyota is trying to target the "millions of
people who jailbreak their iOS gadgets," according to 9to5mac.com, which describes Cydia as "the unofficial store for unsanctioned third-party programms [sic] which can be installed on jailbroken
iPhones, iPods and iPads."
OS jailbreaking is a process that allows devices running Apple's iOS operating system to access additional features by removing limitations imposed by
Apple. Bigger picture, "It's a sign that at least some big advertisers are taking notice and including Cydia in their media buying plans." The ad and the theme are part of Toyota's advertising
campaign for the 2011 Scion tC vehicle. "I can imagine Apple won't be too happy about a potential iAd partner spending their ad money on a platform they don't control," notes 9to5mac's Christian
Zibreg.
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