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Toyota Targets iOS "Jailbreakers"

To promote its iPhone user interface theme, Toyota is reportedly running ads on alternative iOS app-store and software repository Cydia. With the buy, Toyota is trying to target the "millions of people who jailbreak their iOS gadgets," according to 9to5mac.com, which describes Cydia as "the unofficial store for unsanctioned third-party programms [sic] which can be installed on jailbroken iPhones, iPods and iPads."

OS jailbreaking is a process that allows devices running Apple's iOS operating system to access additional features by removing limitations imposed by Apple. Bigger picture, "It's a sign that at least some big advertisers are taking notice and including Cydia in their media buying plans." The ad and the theme are part of Toyota's advertising campaign for the 2011 Scion tC vehicle. "I can imagine Apple won't be too happy about a potential iAd partner spending their ad money on a platform they don't control," notes 9to5mac's Christian Zibreg.

Read the whole story at 9to5mac.com »

1 comment about "Toyota Targets iOS "Jailbreakers" ".
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  1. Darrin Searancke from Halifax Chronicle Herald, April 4, 2011 at 3:38 p.m.

    As an iPhone/iPad/AppleTV Jailbreaker, I feel comfort in knowing that Toyota are literally thinking "out of the box" - indicates an ability to adapt and innovate! Nice move...

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