• April 6, 2011

The first two installments of Denny's humorous "Always Open" Web series -- the first launched in early March and the second on March 23, respectively featuring Jason Bateman and Sarah Silverman -- have already pulled well over 1 million views, the chain reports.

The third episode -- featuring interviewer Dave Koechner asking Will Arnett to respond to bizarre, speculative scenarios -- debuted today, and word is that Denny's marketing team suspects this one to be best-received/most-viewed of all. 

The series, created by Denny's in partnership with AOR Gotham, DumbDumb and Electus, is being distributed across CollegeHumor.com, Dennys.com, DumbDumb.com and social media platforms including YouTube and Facebook.

Since "Always Open" launched, Denny's' awareness/impression score among 18-to-34-year-olds as tracked by YouGov's BrandIndex has jumped from 6.2 to 254, according to the chain.