What does traffic to the Gawker Network look like two and a half months after its more aggressive redesign ever? "Turns out, according to Gawker's public statistics, things are much, much worse than
was originally reported," writes The Atlantic. And that's despite Gawker adding a button to switch the site back to a traditional blog format, which allowed readers to scroll through post headlines
and excerpts in reverse-chronological order.
"Yes, the redesign cut traffic in half almost instantly, but instead of coming back, even more readers left the site behind." Gawker
originally blamed the traffic crash on its switch to Ajax, which doesn't register each view as a new page-view. "That certainly hurts, but it wouldn't affect the number of unique visitors," The
Atlantic notes.
In response to The Atlantic's repost, Gawker head Nick Denton wrote in to argue that the site's internal tracker has been broken for two months. According to Denton:
"We were doing about 100m a week. At the low-point, we dipped to 75m. We're now back at 93m."
Read the whole story at The Atlantic »