Founded by CEO Adam Kanner, former National Basketball Association executive and COO and CTO Joel Milne -- formerly founder of SeasonTicket.com -- ScoreBig is designed to help owners of unsold event ticket inventory fill seats and make money off the sales. "Venue owners, sports teams, producers, promoters and any entity with unsold live event inventory can sell this inventory on ScoreBig," according to TechCrunch. Similar to Priceline.com's model, consumers can name their desired price for tickets, select seating preference and inventory owners can accept or deny this bid.