Air Canada is hoping to get U.S. business travelers to think of cities like Toronto and other Canadian cities as hubs to Asia. The program is part of a two-year plan by the carrier to increase
business by growing its share of "trans-shipment" business, where an airline moves passengers from one country to another through a third country. The airline is targeting secondary markets like
Boston, Pittsburgh and Cleveland where a trip to Asia means a stop at a major hub anyway. Air Canada increased trans-Pacific traffic 22% last year. The company is marketing the program to corporate
clients and travel agents.
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