MUSICMATCH’s Traditional Christmas and Contemporary Christmas channels ranked within the top10 web channels for the week of December 9, according to Arbitron’s MeasureCast Ratings.
MUSICMATCH
Traditional Christmas Channel was ranked number eight with 117,880 hours of Total Time Spent Listening (TTSL) or Aggregate Tuning Hours (ATH) and MUSICMATCH Contemporary Christmas Channel was ranked
number 10 with 93,564 TTSL. MUSICMATCH Artist Match was number one with 321,494 hours of tuning and Adult Alternative station, RADIOIO, ranked number two with 262,458 TTSL. TTSL or ATH is the sum
total of hours tuned by listeners to a given station or network.
Clear Channel Worldwide continued to rank as the top webcast network with 1,508,860 hours of TTSL. MUSICMATCH ranked number two with
1,392,257 hours of TTSL. StreamAudio was ranked number three with 1,038,810 hours of TTSL.
Demographic Highlights for the Week of Dec. 9 - Dec. 15.
The peak listening day was Thursday,
December 12, with 20% of the week’s online listening. 73% of weekly online listening took place between 5 a.m. and 5 p.m. Pacific time. 13% of the week’s total listening took place during
the weekend. 86% of the measured listeners were between the ages of 18 and 54. 70%t of listeners were men; 30% were women. In the U.S., 34% of listeners resided in the South; 29%t in the
West; 19% in the Northeast; and 18% in the Midwest.
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