Simmons, MTV Sign Deal

  • December 27, 2002
Simmons Market Research Bureau and MTV Networks today announced the signing of a comprehensive multi-year license agreement which provides Simmons' National Consumer and National Teens Studies and linkage to national television and cable ratings using Simmons' unique Behaviorgraphics segmentation system. MTV Networks joins a rapidly growing list of television and cable networks, major advertisers and agencies that have recently adopted Simmons and the Behaviorgraphics TV ratings link. NBC, Telemundo, Fox Television, Discovery, Foote Cone & Belding and numerous others are presently Simmons/Behaviorgraphics licensees.
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