Ad-supported cable recorded its highest Q4 primetime viewership levels, according to Cabletelevision Advertising Bureau analysis of Nielsen Media Research data. Between Sept. 30 and Dec. 29,
ad-supported cable’s average primetime U.S. household delivery rose 853,000 homes to 29.9 million, up 2.9% from the same period a year before. Ratings increased 0.5 point to 28.1 (up 1.8%) and share
grew 0.9 point to 46.3 (up 2%). CAB said the seven broadcast networks’ primetime delivery fell 1 million homes, or 3.1%, compared to Q4 2001. Ratings dropped 1.3 points (4.2%) and share 2.1 points
(4.1%).