Marketers, advertisers and media buyers are looking at over-55 consumers after decades of focusing on 20-somethings and younger. Kellogg, Skechers, and 5-Hour Energy drink are a few of the brands
looking to reach Boomers. Network executives plans to introduce shows created not just for Gen Y, but for older viewers, as well. Ad dollars will follow. Older people, after all, have more money now
as the recession has made for high unemployment rates for younger Americans.
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