• January 7, 2003

Home & Garden Television’s New Year’s Day programming, including the live telecast of the Tournament of Roses Parade, earned the network’s highest total day impressions ever with 814,000 households (1 rating and 2.2 share) on average. The cume represents more than 8.1 million viewers tuning into HGTV at some point on New Year’s Day. HGTV¹s coverage of the Rose Parade earned a 3.0 average HH rating/6.1 HH share, making it the most-watched non-sports program, second only to ESPN in total day. In addition, the premiere of HGTV¹s new series Design on a Dime was the highest rated series debut ever for the network. Design on a Dime, which now regularly airs Mondays, 10 p.m., generated a 1.8 HH rating/3.3 HH share (approximately 1,413,000 average HHs).