"The goal of the redesign was to figure a way to help people discover new and original series on our
site," says Dina Kaplan, a co-founder of Blip.tv. "People have no idea where to go and where to find original Web video online -- which can be a daunting task -- and our redesign definitely solves
that problem."
According to Bits, the new site also offers users a way to dive through content through a series of new portals, including popular videos, which display the most watched content on the site, and trending videos, which highlights the most viewed video series, week to week, as they grow in popularity.