• Search Engine Land, Wednesday, May 18, 2011 12:22 PM

Demonstrating its international dominance, Google commands more than 90% share of all searches in Latin America, according to a new report from comScore. "It's pretty well known that Google's market share is even higher elsewhere than the roughly 65%-70% share it has inside the US," writes Search Engine Land. "But we don't often see just how dominant Google's position is in other countries."

Also of note, Facebook is the No. 2 search engine in Latin America, according to comScore, barely edging out Microsoft Sites by about 12 million searches -- 525 million to 513 million, respectively. Overall, comScore says search activity is up across the board in Latin America. The research firm measures six markets in Latin America. Of the six, Google's market share was highest in Colombia (92.2%) and lowest in Argentina (89.4%).

All six countries have seen more searches in the past year. Brazil tops the list with 34% more search activity, while Chile's 7% increase is the smallest gain. According to Search Engine Land, "The numbers fit with what's happening around the world." Indeed, "There are an estimated five countries where Google isn't the top search engine."

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