Around the Net
Groupon In Talks With Foursquare
- All Things D, Monday, May 23, 2011 11:36 AM
Potentially helping Groupon break free of email inboxes, the deal giant is reportedly in partnership talks with location-based leader Foursquare. "The arrangement is likely to see Groupon deals
targeted to Foursquare users' check-ins," writes All Things D, citing multiple sources.
"Mobile app users who tell their friends that they're in the vicinity of a venue offering a discount are obviously prime customers."
Only last week, Groupon announced a deal to distribute its
new Groupon Now real-time offers with Foursquare competitor Loopt. Loopt users now receive alerts when they're close to a local deal, without even opening the app. "The move fits in well with Groupon
modus operandi -- they are known move fast and be extremely aggressive to stay ahead of the competition," comments ReadWriteWeb. "With all of the Groupon clones and competitors lining up in the
daily deals market, Groupon has to try and stay a step ahead."
Meanwhile, "Groupon Now is so vital to the company that internally it's known as Groupon 2.0.," according to Mashable. "That's why we're not surprised to hear Groupon is in talks with Foursquare to integrate daily deals into
Foursquare's app." "It's a smart idea where everyone wins," according to Business Insider. "Foursquare gets
a partner with huge reach and some cash, Groupon gets a new customer acquisition channel and consumers get deals."
"It was only a matter of time," writes WebProNews.com. "The check-in app and daily deals spaces continue to merge, and this time it looks like the
poster children for both spaces are joining forces." "Social distribution could help Groupon move beyond email lists to a more precise and targeted audience, adds All Things D. "And Foursquare
wouldn't mind the revenue it would get from these leads."
Adds Business Insider: "From a business perspective, both Foursquare and Groupon are about bringing together the internet, small local
businesses and consumers, albeit in completely different ways."
