Around the Net Revamps In Bid For Prestige completes its revamp today with a rollout of the opinion section Bloomberg View.

Paid Content's David Kaplan details how this move fits into Bloomberg's strategy "to bring all the various moving parts of Bloomberg's news operations together and do more than just compete against its financial news rivals -- it wants prestige." Another goal is to "reach a wider audience with a greater array of general news offerings" -- a tactic Bloomberg's rivals have also been using, writes Kaplan.

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