- , Monday, July 28, 2003 12 AM
Through Sunday afternoon, box-office estimates of $21.5 million in ticket sales placed "Seabiscuit" in the top 5 for its opening weekend. But the question is whether "Seabiscuit" will live up to its
carefully calibrated $35 million marketing plan, which was created not for an opening-weekend throng, but for a steady stream of moviegoers in the coming weeks.
Read the whole story at »