• July 31, 2003

The NBC Agency is partnering with the Premier Retail Network' in-store media networks on an advertising campaign designed to educate consumers on the benefits of high-definition television. In addition to developing consumer awareness on the benefits of HDTV, the campaign also enables consumers to experience a side-by-side comparison of programming on HD and analog televisions. The campaign is designed to educate consumers about HDTV - what it is, and what are its benefits and features in comparison to analog television. The idea for the campaign began with PRN, which currently supplies customized programming in both analog and HD formats in all Best Buy, Circuit City and Sears stores across the country. The PRN Home Electronics Network is in over 2,000 stores nationwide and achieves over 12 million gross impressions each month as measured by Nielsen Media Research).