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Duane Reade's DOOH PLay: Virtual Assistant

Used to be that New York's Duane Reade would be the last place you'd find any kind of innovation. But the regional drug store chain, now owned by Walgreens, has been upgrading its outlets, and its Manhattan flagship has now become the first retailer with a new kind of digital out-of-home display: a virtual assistant.

The holographic female, supplied by a firm called Lawrence, greets shoppers with seven different scripts when they enter the store. Not having had any firsthand experience with this new store employee yet, we'll refrain from any jokes comparing her abilities with Duane Reade's established cashiers (famous for their slowness) -- for now, anyway.

Read the whole story at Chain Store Age »

1 comment about "Duane Reade's DOOH PLay: Virtual Assistant".
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  1. Faraz Khan from DOmedia, July 11, 2011 at 9:29 a.m.

    Will Duane Reade plan on using this technology for in-store advertising?

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