How much is social worth to Google? Investors added $20 billion to Google's market cap the first week after the launch of Google+ on June 28. A Morgan Stanley downgraded it on Friday, which brought
the total down to $15.8 billion over concerns the search giant could capitalize on new products such as Google+. But how much did the market think Google is worth than before the launch of Google+?
On June 27 (the day before the announcement), the stock closed at $482.80. It rose to a high of $546.60 on July 7, for a $20.6 billion gain to its market cap (with 322.25 million
shares outstanding). Then the stock dropped to $532 at Friday's close. The most important new event for Google was it's latest foray into social. And even though Google+ is still in a limited beta,
the market is already rewarding the serious focus on social that it represents.
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