Comcast To Carry NBA TV

  • March 9, 2004
Comcast Cable and the National Basketball Association have teamed up through a multi-year agreement through which NBA TV will be made available to Digital Cable customers on Comcast systems serving more than 21 million customers. With this agreement, NBA TV will be available to 66 million U.S. homes. Beginning in April, Comcast will make NBA TV, the league's 24-hour television channel, available as part of its Digital Cable service in major markets - including Atlanta, Boston, Chicago, Denver, Los Angeles, Sacramento, Salt Lake City, San Francisco and Seattle -- with plans to launch to most markets later this year. Comcast will also provide customers with access to NBA video-on-demand programming as part of its ON DEMAND service.
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