DreamWorks Animation SKG is in talks to offer Netflix exclusive online streaming rights to its films, Bloomberg reports, citing a single source. If it goes through, the deal would replace a pay-TV
partnership with HBO. "An exclusive accord would underscore the growing importance of Internet streaming to studios, which have seen U.S. DVD sales tumble," Bloomberg points out.
To
date, Netflix has signed digital distribution deals giving subscribers of its streaming service films from Viacom's Paramount Pictures, Lions Gate Entertainment, and Miramax. Bloomberg's source said
an agreement with DreamWorks could be reached as soon as this week, while both companies are scheduled to report quarterly results in the next few days.
DreamWorks Animation currently
has a contract to deliver movies to Time Warner's HBO through 2014, according to Bloomberg, citing a Feb. 25 regulatory filing by the company. "HBO ... has agreed to allow DreamWorks out of the
contract two years early," Bloomberg reports, citing a person with knowledge of the situation.
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