In the ATN July 29 story titled "18-34 Demo Deserts AM/FM For Pandora" the word 'deserts' conveyed the wrong impression about the content of the linked RAIN article. Nowhere in that article was it
suggested that Pandora listeners have left terrestrial radio.
As Mary Beth Garber, executive VP/radio analysis and insights at Katz Radio, told MediaPost, "Four different research companies,
including the one that did the ratings for Pandora, have published studies this year showing that digital radio users consume more broadcast radio, NOT less."
Read the whole story at MediaPost »