Delta Air Lines is launching LivingSocial destination-specific deals offering its Web site customers targeted offers. Customers can sign up for LivingSocial offers when they access their "My Trips"
summary on Delta's site. Offers are specific to the dates and location related to the customer's upcoming trip. Delta claims to be the first site with customer offers targeted to upcoming travel
destinations. "The new LivingSocial feature on delta.com extends the personalized travel experience we provide on delta.com by providing deals beyond the airport," stated Bob Kupbens, Delta's vice
president, eCommerce.
--Tanya Irwin
