Amscreen, the UK's largest nationwide digital OOH network, acquired the sales and marketing operation of Digicom founded by Tom Goddard, who now becomes deputy chairman and shareholder of Amscreen.
The move is part of Amscreen's strategic plan to accelerate its U.K. growth and expansion into Europe. Amscreen has a new deal with BP Europe, which expects to see its audience increase to 40 million
a week. Digicom broadcasts on over 3,000 screens in the UK to an audience of 25 million a week.