• May 9, 2003

Freshly banished from Wal-Mart - and not appearing especially upset about it - Maxim has announced a shuffle of its editorial deck. Greg Williams, previously editor of the semi-annual MaximFashion magazine and the one-shot MaximGoes to the Movies issue (set to debut on newsstands mid-May), assumes the post of editor, the top slot beneath editor-in-chief Keith Blanchard. Blanchard will continue to oversee the mag, and has been charged with migrating the Maxim brand into TV, movies and other media. The magazine also promoted James Heidenry and Charles Coxe to the rank of executive editor. Heidenry has been with Maxim in a variety of roles since its launch, while Coxe was executive editor of Maxim Goes to the Movies and a member of the Stuff launch team.