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Rating Mags' Digital Presence: Thumbs Down For 'Star,' Up For 'Playboy'

  • Folio, Tuesday, August 9, 2011 4:15 PM

Matt Kinsman details the results of two separate surveys that rate publication's digital brands. The first, from research firm Affinity LLC, tabulates readers' rankings of  170 pubs' Web sites and mobile offerings on various qualities from "most useful" (Cooking Light) to "most entertaining (Playboy).

Kinsman also focuses on what one blogger wrote about the worst of a second survey of magazine websites done by Digital IQ, including Star ("the last to know") and InTouch Weekly, which rates dead last of 87.

Read the whole story at Folio »

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