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What Reddit Can Teach Traditional Media

  • Gigaom, Tuesday, August 16, 2011 2:30 PM
Link-sharing site Reddit and others like it "have lessons to teach traditional media players, if they want to listen" about the shape of future journalism, writes Mathew Ingram, analyzing a post by "David Weinberger, co-author of the seminal Web 2.0 book 'The Cluetrain Manifesto.'"

Many of the lessons include aspects of community journalism, such as a Reddit feature where users -- such as a woman with a serious disease -- offer to answer any queries from the community.

"Obviously, Reddit and its ilk aren't a replacement for investigative journalism, or foreign reporting, or any of the other valuable things that major newspapers like the New York Times or the Washington Post provide. But they can be players in a much broader journalistic ecosystem," writes Ingram.



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