In an effort to reach c-suite (senior) executives and IT purchasers who are also Online Journal subscribers, software company Computer Associates International is the first software advertiser using
Interest-Based Targeting on WSJ.com. With Interest-Based Targeting, advertisers can target specific advertisements to Online Journal subscribers based on their site usage characteristics and reach
subscribers who have shown an interest in a particular area of news coverage over time. These areas include business and personal technology, travel, automotive, investments, health and leisure.